Archie Herring is an accomplished entrepreneur engaged in a multitude of successful, diverse business ventures . As President of Herring Insurance Inc, Executive Director of Believe In Three Publishing LLC and Executive Director of The Believe in Three Foundation, Archie has a plethora business skills and proven leadership strategies that enables him to drive results.

He received his BS in Finance from Youngstown State University (1991) and worked in corporate America before starting his own insurance company. Drawing on his experiences in the arts, he wrote, produced and launched a new Christmas musical, Believe The Musical (2015) and created Believe In Three Publishing LLC to house the franchise along with his authored story Believe In Magi. In addition, he is also producer and host of The Cold Rope Podcast which helps parents of youth baseball navigate the travel ball journey.

His participation and leadership roles in Youngstown State Football, professional football, Alpha Phi Alpha Fraternity Inc., and community engagement has given him insight in building great teams to drive great production results. More importantly, his greatest passion is to help humanity and assist anyone that wants to reach their full potential in business and life through his mentorship.